Must My Wannabe Influencer Friend Cease Using Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, calls herself the “content queen”. It can be amusing for a bit, but it weighs on our relationship.

She is an extrovert, she feels the need to record everything constantly. During meals out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I experience secondhand embarrassment. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She makes vlogs about city life, a day in her life, and her styling career. The material is quality, I’ll give her that, but I prefer not to be involved. On occasion she films me while I’m eating, or just accompanying her. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I’ll have no makeup on, making a strange expression or photographed mid-bite. It’s uncomfortable.

She also expects me to record her at inconvenient times. Often I'm in conversation to someone else, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about this arrangement, she brushed it off. I've been invited to a couple of industry functions, which was nice, but that doesn't compensate for all the time and effort I spend assisting her make content.

I appreciate that she has helped me with my design career, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she's insincere or inauthentic, but at times it seems that if recording starts, we will start performing in a way that presents a favorable image for her channel.

Her directive is, “OK, look happy!” and record me smiling with another. It feels forced. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also want to enjoy it without being recorded, edited, or shared for an viewers. I am not a accessory for her Instagram.

The Other Side: The Content Creator's View

I hope Beth to see that the content we produce together can get us an opportunity.

I love creating videos. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in new ways.

I don’t see myself as a full influencer yet, but it’s smart to generate income from your passions. I look up to people on TikTok who execute that style of casual, DIY film-making.

Content creation is my interpretation of living actively: observing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Taking her to professional gatherings was my method of offering access, providing her a chance to experience behind-the-scenes moments that could benefit her career in design too. That isn't blackmail, it's simply being pragmatic.

I’d still take her to these events even if she refused to assist me, but I want her to see what the content we make together can get us: an opening. I know not all people enjoys being on camera, but often unplanned moments is what makes material genuine. Being recorded occasionally is an inherent aspect of being my companion. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my private videographer, but companions help each other in minor capacities. My assumption was recording a clip here or there would be fun for her. Innovation thrives in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never deliberately embarrass her. But creating content jointly sometimes is part of how I document our shared experiences.

I value Beth’s friendship profoundly and want to avoid content creation to come between us. I am ready to compromise: like asking before filming, and avoiding angles that might make her self-conscious.

This is not about power, it’s about expressing my perspective while still considering hers. Obviously making content is not a substitute for real connection: it's merely part of how I experience life and I want her to be involved in a way that’s enjoyable for each of us.

The Jury: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion film you. I get that it’s Marielle’s passion, but I wouldn't ask friends come to my work. Maybe she can find influencer friends to create content with. Given the uncertain future of technology, human connections are the only thing we have – cherish them!
Liberty, 25

If you’re doing something as a career, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn't imply all those around her is content. She needs to honor Beth’s privacy.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It was kind she has helped Beth’s career, but she needs to listen to what Beth wants.
A commenter, 27

It sounds like you care about each other, so cling to that and ensure it’s the priority in your relationship. Foster some authentic experiences, where genuine feelings are stored, not online archives. Even public figures who seem to share their worlds actually have more secrecy than it seems.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Each appears unsure as to what’s reasonable. The answer is not found in trying to alter one another, but in each setting defined limits around what is comfortable to them and determining if there is an acceptable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle exploiting their friendship?

Kevin Smith
Kevin Smith

Periodista especializada en tecnología y emprendimiento, con más de 10 años de experiencia cubriendo el ecosistema digital en América Latina.