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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to historic achievements in F1

Toto Wolff is in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6 billion – an unprecedented figure for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately five percent.

Wolff, aged 53 will remain as team principal and CEO should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes and chemicals giant Ineos, who each also own a third of the enterprise.

An official representative stated: "We are providing no comment on this. The management structure of the team stays unaltered, and each shareholder are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

The deal would represent a substantial rise in worth of the Mercedes team after Ineos bought its stake for £208m in 2022.

This surge reflects the expansion in valuations of Formula 1 outfits recently due to the increasing appeal of the sport globally.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and earned over $630 million (£458 million) at the box office.

The film represents the actor's top-grossing film and the most successful sports film to date.

Current Standings

Mercedes are second in the constructors' championship, behind McLaren Racing, with three races remaining in the current championship.

Mercedes' primary racer British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes secured a unprecedented eight straight team titles and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, from 2014 to 2021.

About the author

Kevin Smith

Periodista especializada en tecnología y emprendimiento, con más de 10 años de experiencia cubriendo el ecosistema digital en América Latina.

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